Privacy policy

Last updated: 20 October 2026

Premiummatten operates this shop and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a personalised shopping experience (the “Services”). Premiummatten is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use or disclose personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our General Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use and disclosure of your data as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term “personal data”, we are referring to information that identifies you or another person or that can be directly linked to you. Personal data does not include information that is collected anonymously or that has been anonymised in such a way that it is not possible to identify you or attribute it to you. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this personal data:

• Contact details including name, postal address, billing address, delivery address, telephone number and email address.
• Financial information including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including username, password, security questions, configurations and settings.
• Transaction information including the items you view, add to your basket, add to your wish list or purchase, return, exchange or cancel, as well as your past transactions.
• Communications with us including the information you provide when communicating with us, for example when you send a customer support enquiry.
• Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you. Among other things, we collect data when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal data.
• Automatically through the Services. Among other things, we collect data from your device or when you use our products or Services or visit our website, as well as through the use of cookies and similar technologies.
• From our service providers. Among other things, we collect data when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
• From our partners and other third parties

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

• Providing, tailoring and improving the Services. We use your personal data to provide the Services to you. This includes, among other things, performing our contract with you, processing your payments, fulfilling your orders, saving your configurations and the items you are interested in, sending you notifications relating to your account, creating, maintaining and otherwise managing your account, arranging delivery, facilitating returns and exchanges, enabling you to post reviews and creating a personalised shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal data to better tailor and improve the Services.
• Marketing and advertising. We use your personal data for marketing and promotional purposes, for example to send marketing and promotional communications by email, SMS or post and to show you online advertising for products or services on the Services or other websites, including on the basis of items you have previously purchased or added to your basket and other activity relating to the Services.
• Security and fraud prevention. We use your personal data to authenticate your account, to provide a secure payment and shopping experience, to detect, investigate or take action in respect of possible fraudulent, illegal, unsafe or malicious activity, to protect public safety and to ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account login credentials. We strongly recommend that you do not share your username, password or other access credentials with anyone else.
• Communicating with you. We use your personal data to provide you with customer support and effective Services, to respond to your enquiries in a timely manner and to maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable law or to respond to lawful legal process, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation or other adversarial legal proceedings, and to investigate potential breaches of our terms or policies or to enforce those terms and policies.

How do we disclose personal data?

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who provide services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• We disclose personal data to business and marketing partners who provide marketing services to you and show you advertising. For example, we use Shopify to support personalised advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you for the purpose of showing you targeted advertising and marketing based on your online activity across different merchants and websites.
• If you ask us to, or otherwise give your consent to, share certain information with third parties, for example to deliver products to you, or if you use social media widgets or login integrations.
• We disclose personal data to our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations (including responding to summonses, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services is transmitted to and shared with Shopify as well as third parties that may be located in countries other than your country of residence, in order to provide and improve the Services for you. In addition, to help protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our shop, with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal data collected about your interactions with our shop, other merchants and Shopify. In these circumstances, Shopify is responsible for the processing of your personal data, including for responding to your requests to exercise your rights over the use of your personal data for these purposes. For more information about how Shopify uses your personal data and what rights you have, please see the Shopify Consumer Privacy Policy . Depending on where you reside, you can exercise certain rights in relation to your personal data listed here at this link: Link to the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on those sites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by a third party. Our inclusion of such links does not imply that we endorse the content of those platforms or their owners or operators, unless this is expressly stated in the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect any personal data from children who have not reached the age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details below to request the deletion of that data. As of the effective date of this Privacy Policy, we have no knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal data of persons under 16 years of age.

Security and retention of your data

Please be aware that no security measures are perfect or impenetrable, and we therefore cannot guarantee “perfect security”. In addition, information you send to us may also be exposed to risks while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, to provide Services to you, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you reside, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request to the extent permitted by law.

• Right of access/right to information. You may have the right to request access to the personal data we hold about you.
• Right to erasure. You may have the right to ask us to erase the personal data we hold about you.
• Right to rectification. You may have the right to ask us to rectify inaccurate personal data we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
• Managing communication preferences. We may send you promotional emails. You may opt out of receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-promotional emails, for example about your account or orders you have placed.

You may exercise these rights where indicated in the Services, or by contacting us using the contact details below. For more information about how Shopify uses your personal data and what rights you have, including rights relating to data processed by Shopify, please visit https://privacy.shopify.com/en.

You will not suffer any disadvantage as a result of exercising these rights. Where permitted or required under applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may appoint an authorised agent to make requests to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and you may be required to confirm your identity directly with us. We will respond to your request promptly in accordance with applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details below. Depending on where you reside, you have the right to appeal our decision by contacting us using the contact details below or to lodge your complaint with the competent data protection authority. A list of the competent data protection supervisory authorities is available for the European Economic Area. If you would like to consult it, you can do so here.

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority of the United Kingdom, unless the data transfer is to a country that has been shown to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date accordingly and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us by telephone at , by email at hilfe@premiummatten.shop or by post at Handelswerk Limited, Unit 616, 6/F., Kam Teem Ind Building, 135 Connaught Rd West, Sai Ying Pun, Hong Kong Island, Hong Kong Special Administrative Region. For the purposes of applicable data protection laws, we are the data controller of your personal data.